|
How to Make Knowledge Workers More
Productive - David Goldstein
In the Summer 2004
issue of the Sloan Management Review, three top management
thinkers—Michael Hammer, Dorothy Leonard and Tom Davenport—addressed
the issue of how organizations can make their knowledge workers more
productive. Here is my high-level summary of their insights:
• Focus on process.
Even knowledge workers follow a process, whether it’s the customer
service, sales or product development process. The most effective
way to improve knowledge worker productivity is to improve the
underlying process. When we build knowledge management and business
intelligence, we always focus on process improvement. A knowledge
management system for a professional services firm provides
consulting managers with easy access to proposals by industry and
project type, significantly improving the sales process. A business
intelligence system at an insurance company provides the management
team with an almost real-time view into the claims process, allowing
them to spot and respond to problems more rapidly.
• All knowledge workers are not alike.
For some collaboration is critical, while others work relatively
autonomously. Therefore, systems that improve knowledge worker
productivity are often very different.
• Knowledge management system designers
can learn a great deal from experimentation and observation. When
building knowledge management systems, we will quickly deliver a
working prototype, observe how knowledge workers us the system, and
then refine based on their feedback.
• Technology is not always the answer to
improving knowledge worker productivity. Deep knowledge, the
knowledge that comes from years of experience in the same
organization, can not be easily captured and shared in an
information system. Adding knowledge coaches that help novice
knowledge workers to build their deep knowledge can be an effective
alternative or supplement to investing in a knowledge management or
business intelligence system. |